NCC 國際商業高級文憑 (IADB)
NCC International Advanced Diploma in Business(Reg. No.: 251319)

課程簡介

Managerial Economics
  • The nature and scope of Managerial Economics
  • Types of analysis optimisatior
  • Risk analysis
  • Regression analysis
  • Demand theory
  • Demand analysis and forecasting
  • Production theory and estimation
  • Cost theory and estimation
  • Linear programming
  • Market Structure
  • Pricing practices
  • Capital budgeting, public goods and cost-benefit analysis.
  • The nature and scope of Managerial Economics
  • Types of analysis optimisatior
  • Risk analysis
  • Regression analysis
  • Demand theory
  • Demand analysis and forecasting
  • Production theory and estimation
  • Cost theory and estimation
  • Linear programming
  • Market Structure
  • Pricing practices
  • Capital budgeting, public goods and cost-benefit analysis.

Quantitative Methods
  • Introduction and measures of central tendency
  • Measures of dispersion
  • Samping methods
  • Correlation analysis, regression analysis
  • Time series analysis
  • Index numbers
  • Confidence intervals
  • Significance testing
  • Algebra applied to Business and Economics
  • Differentiation
  • Applications of differentiation
  • Integration, applications of integration Introduction and measures of central
  • tendency
  • Measures of dispersion
  • Samping methods
  • Correlation analysis, regression analysis
  • Time series analysis
  • Index numbers
  • Confidence intervals
  • Significance testing
  • Algebra applied to Business and Economics
  • Differentiation
  • Applications of differentiation
  • Integration, applications of integration

Marketing Management
  • Marketing and customer / ships in the 21st century
  • Strategic marketing planning, implementation and control
  • Buyer behaviour in consumer markets
  • Buyer behaviour in business markets
  • Competitive adventage
  • Market segmentation
  • Market targeting
  • Product management
  • Product planning and promotion
  • Design and management of services
  • Development of pricing strategies.
  • Selecting and managing marketing channels and managing the sales force
  • Marketing and customer / ships in the 21st century
  • Strategic marketing planning, implementation and control
  • Buyer behaviour in consumer markets
  • Buyer behaviour in business markets
  • Competitive adventage
  • Market segmentation
  • Market targeting
  • Product management
  • Product planning and promotion
  • Design and management of services
  • Development of pricing strategies.
  • Selecting and managing marketing channels and managing the sales force

Technology and Organisation
  • Organisations and information Systems (IS)
  • Social Context and perspectives on IS
  • Internal IS, Enterprise. Wide Systems
  • External IS, Knowledge, CRM and e-Business
  • Costs and Benefits of IS
  • Evaluation of IS
  • Cultural, Structural and Political aspects of IS
  • People and IS interpretation
  • People and IS Virtuality and Control
  • People and IS Technology Acceptance
  • IS and Change
  • Srakeholder Management
  • Organisations and information Systems (IS)
  • Social Context and perspectives on IS
  • Internal IS, Enterprise. Wide Systems
  • External IS, Knowledge, CRM and e-Business
  • Costs and Benefits of IS
  • Evaluation of IS
  • Cultural, Structural and Political aspects of IS
  • People and IS interpretation
  • People and IS Virtuality and Control
  • People and IS Technology Acceptance
  • IS and Change
  • Srakeholder Management

Consumer Behaviour
  • Introduction to consumer behaviour. Origins and academic foundations. Roles of economics
  • Psychology and sociological contributions to understanding
  • Attitudes, formation, change and components
  • Culture, its components and manifestations
  • Innovation, diffusion and adoption of new products and idea
  • Role of MR as an aid to decision making and risk reduction
  • Formulating a research plan, analysis of problems, creation of models / hypotheses and generating information
  • Techniques of data collection, observation. experiment and survey
  • Questionnaire and sample design
  • Data presentation in both written and aural format
  • Segmentation based on customer, market and yield criteria
  • Methods of forecasting and market estimation Introduction to consumer behaviour. Origins and academic foundations. Roles of economics
  • Psychology and sociological contributions to understanding
  • Attitudes, formation, change and components
  • Culture, its components and manifestations
  • Innovation, diffusion and adoption of new products and idea
  • Role of MR as an aid to decision making and risk reduction
  • Formulating a research plan, analysis of problems, creation of models / hypotheses and generating information
  • Techniques of data collection, observation. experiment and survey
  • Questionnaire and sample design
  • Data presentation in both written and aural format
  • Segmentation based on customer, market and yield criteria
    Methods of forecasting and market estimation

Cross Cultural Awareness
  • The Undertow of culture
  • Exploring Culture
  • Interacting Spheres of Culture
  • Culture and Organisation
  • Culture and Strategy
  • Culture and HRM
  • International HRM
  • The international Manager
  • The Multicutural Team
  • The Global Organisation
  • Business Ethics and Social Responsibility
  • The Undertow of culture
  • Exploring Culture
  • Interacting Spheres of Culture
  • Culture and Organisation
  • Culture and Strategy
  • Culture and HRM
  • International HRM
  • The international Manager
  • The Multicutural Team
  • The Global Organisation
  • Business Ethics and Social Responsibility

Applications of Financial Control
  • Preparing published financial statements: Balance Sheet and Income Statement
  • Preparing published financial statements: Cash Flow Statement
  • Preparation of Consolidated Accounts: Balance Sheet
  • Preparation of Consolidated Accounts: Income Statement
  • Interpretation of Financial Statement
  • Corporate Governance and Ethics
  • Standard Costing
  • Break Even Analysis
  • Performance Evaluation I
  • Capital Investment Appraisal I
  • Capital Investment Appraisal II
  • Business Strategy and Management Accounting
  • Preparing published financial statements: Balance Sheet and Income Statement
  • Preparing published financial statements: Cash Flow Statement
  • Preparation of Consolidated Accounts: Balance Sheet
  • Preparation of Consolidated Accounts: Income Statement
  • Interpretation of Financial Statement
  • Corporate Governance and Ethics
  • Standard Costing
  • Break Even Analysis
  • Performance Evaluation I
  • Capital Investment Appraisal I
  • Capital Investment Appraisal II
  • Business Strategy and Management Accounting

Human Resouce Management
  • Overview of HRM
  • Resourcing
  • Recruitment and Selection
  • Retention and Contracts
  • Strategic and Organisational Performance
  • Individual and Team Performance
  • Leadership, Motivation and Managing Absence
  • Overview of HRM
  • Resourcing
  • Recruitment and Selection
  • Retention and Contracts
  • Strategic and Organisational Performance
  • Individual and Team Performance
  • Leadership, Motivation and Managing Absence