NCC 國際商業文憑 (IDB)
NCC International Diploma in Business (Reg. No.: 251320)

課程簡介

Principles of Management
  • Introduction to Management
  • Management Theories
  • Managing in a Global Environment
  • Decision Making
  • Planning
  • Strategic Management
  • Organisational Strategics
  • Groups and Teams
  • Theories of Motivation
  • Leadership Theories
  • The Control Process
  • Control Tools Introduction to Management
  • Management Theories
  • Managing in a Global Environment
  • Decision Making
  • Planning
  • Strategic Management
  • Organisational Strategics
  • Groups and Teams
  • Theories of Motivation
  • Leadership Theories
  • The Control Process
  • Control Tools

Organisational and Business Structures
  • Management Roles in Organisations
  • The Business Environment
  • Organisation Structures
  • Organisational cultures
  • Human Resource Management (HRM)
  • Organisational Development
  • Contingency Approach to Origanisation Structure
  • Organisational Change
  • Effective Communication Processes
  • Monitor Business Performance
  • Role of information Systems in Organisations
  • Internet-based technologies Management Roles in Organisations
  • The Business Environment
  • Organisation Structures
  • Organisational cultures
  • Human Resource Management (HRM)
  • Organisational Development
  • Contingency Approach to Origanisation Structure
  • Organisational Change
  • Effective Communication Processes
  • Monitor Business Performance
  • Role of information Systems in Organisations
  • Internet-based technologies

Marketing
  • Introduction to Marketing
  • Understanding the Marketplace
  • Understanding Consumers
  • Segmentation, Targating and Positioning
  • Products, Services and Branding
  • New Product Development and Product Life Cycle (PLC)
  • Pricing Considerations and Strategics
  • Marketing Channels and Supply Chain Management
  • Integrated Marketing Communication
  • Personal Selling and Direct Marketing
  • Marketing in the Digital Age
  • Marketing and Society
  • Introduction to Marketing
  • Understanding the Marketplace
  • Understanding Consumers
  • Segmentation, Targating and Positioning
  • Products, Services and Branding
  • New Product Development and Product Life Cycle (PLC)
  • Pricing Considerations and Strategics
  • Marketing Channels and Supply Chain Management
  • Integrated Marketing Communication
  • Personal Selling and Direct Marketing
  • Marketing in the Digital Age
  • Marketing and Society

Business Communication
  • Communication in organisational settings
  • Finding evaluating and processing information
  • Writing business messages format and layout of letters, memos and
  • emails.
  • Writing positive and negative messages
  • Writing persuasive messages
  • Reports and proposals
  • Building careers and writing resumes
  • interviewing for employment
  • Working in teams and mastering listening and non-verbal communication
  • Communicating interculturally
  • Creating and delivering oral presentations
  • Presentations visual aids and support materials
  • Communication in organisational settings
  • Finding evaluating and processing information
  • Writing business messages format and layout of letters, memos and
  • emails.
  • Writing positive and negative messages
  • Writing persuasive messages
  • Reports and proposals
  • Building careers and writing resumes
  • interviewing for employment
  • Working in teams and mastering listening and non-verbal communication
  • Communicating interculturally
  • Creating and delivering oral presentations
  • Presentations visual aids and support materials